This will probably be similar to your business description but probably a bit catchier and will probably be used in conjunction with your logo on all your collateral and stationery.
What Business Are You Really In?
Here you must look at your business but from your customers' point of view, making sure that the benefits you deliver are included ie an accountant may prepare annual accounts but what they really do is provide financial expertise and guidance to make sure their clients thrive.
What Do Clients Really Want?
If you identify what clients really want then you can make sure that you provide it. So with accountants what customers really want may be to have all their financial matters sorted out for them, financial information available to allow them to make decisions and to save the maximum amount of tax.
How Can You Add Value To Your Offering?custom logo dress socks How can you add the "wow factor" to your service. I remember the first time a servicing garage washed my car for me. It knocked my socks off and I decided I would definitely go back there again. What can you do to knock your customers' socks off?
How do you want to position your company to suit your target audience and how will that positioning manifest itself?