Apr 28, 2022
In General Discussions
I know your risk. Before moving your website to a new domain, calculate the total revenue you will earn from your organic search traffic. That number is something you can lose in a domain name migration. Keep in mind that while the focus of this article is on the impact of domain renaming on organic traffic, redesigning your website can also threaten organic traffic. The redesign changes the page layout and design of your website, but the content and most important URLs remain the same. So the site Cork Gents Bicycle shop looks completely different, but the addresses and information that Google "bookmarked" remain the same. This is the same as giving a brick and mortar store a new paint coat and some new lighting, but keeps the same product and location. If you change the domain name, the opposite is true. The website design and content remain the same, but the domain name (the first part of the URL or the online "address") is changed. For example, However, the URL path after the domain name remains the same. Thereforeroduct / redshoe becomes To better understand what is involved in domain renaming, let's take a look at the role of URLs and domain names.